Thursday, May 16, 2013

Wants and Needs (2)

Ben: How is having great benefits part of a business strategy?

Bob: Some companies use benefits to recruit high-quality workers. Benefits can also help employees work longer hours and  improve workers longevity by keeping staff healthy and happy.

Ben: So how do I know if something, I want is something the company really needs?

Bob: You just need to set your priorities.

Ben: The game room is pretty high on my list of priorities.

Bob: I'm talking about prioritizing spending for your business. Every dollar you spend on something you want is a dollar you can't spend on something you might need.

Ben: So my first priority should be getting things that my company needs to survive and grow.

Bob: Right, And your second priority should be getting things that might benefit you company in tangible ways.

Ben: Like investing in a new product or service?

Bob: Yes. After you've met those needs, you can start thinking about the things you want.

Ben: Like my game room?

Bob: Exactly. So when do you want me to visit the new office?

Ben: You'd better just come by next week. If you wait for the game room, you'll be in for a lengthy wait.

Bob: Sure thing, Ben.


Info Cloud
wants and needs -想要的和需要的

Can’t distinguish between wants and needs? Well, I think some of the blame can be placed on advertisements.

You’re right. Ads are everywhere, and they’re constantly telling us to buy stuff we don’t need.

In this day and age, we find advertisements on TV, on our computers and cell phones and on billboards.

They’re on and in public transportation, in flyers, magazines and newspapers, even in public restrooms.

As a matter of fact, you can now find advertisements stamped on eggs that you buy in the supermarket.

Researchers estimate that we are bombarded between 3,000 to 5,000 ads every day. That’s true! They counted.

I know! So now, more than ever, it’s important that we know how to distinguish between the things we need and the things we want.

One way to get started is by practicing the 10-second rule. Let’s say, for example, you’re in the supermarket, and you see something you want. Wait 10 seconds. Then if you still want it, go for it.

Right. For larger purchases like a new motorcycle or car, use the 10-day rule. You’d be surprised. After waiting a few days, you’ll find many of the things you thought you needed were just wants.

Grammar Gym
"...you'll be in for a lengthy wait."
"to be in for (something) - can expect (something)

Hello, friends. Thanks for joining me here at the Grammar Gym. My name is Liz.

In today’s article we read: “… you’ll be in for a lengthy wait.” That’s our Grammar Tip sentence.

Our focus today is on the expression: to be in for something.

It means “can expect.” So today’s sentence means one can expect a lengthy wait.

Normally we use “to be in for” to talk about how something bad or unpleasant is expected to happen.

For example:
- Ted knew he was in for a lecture from his mother when he saw his low grades.
- When Joe saw the dark clouds in the sky, he knew he was in for some heavy rain.
- Occasionally you might find “to be in for something” used in a positive way like:
- The audience knew they were in for a treat the minute the magician got on the stage.
- I didn’t know I was in for a surprise; I thought it was just another regular day at work.

If you turn to today’s Grammar Tip section in your magazine, you’ll find more example sentences there.
And that’s it for today. This is Liz from the Grammar Gym. See you next time.

Language Lab
longevity n. 長壽  [long adj.長的]
/lɑnˈʤɛvəti/ 重音在ge音節上
long life : the fact of living for many years ;
length of life;
the length of time that something or someone lasts or continues;
- A healthy diet and regular exercise contribute to a person's longevity.
健康的飲食和規律的運動可以幫助人們延年益壽
- The invention of vaccines increased human longevity.
疫苗的發名延長了人們的壽命

prioritize v. 決定優先順序,按優先順序排列 [priority n. 優先順序]
/praɪˈorəˌtaɪz/
to put several things, problems etc in order of importance, so that you can deal with the most important ones first;
to deal with one thing first, because it is the most important
- Every day, Stewart will spend a few minutes prioritizing his tasks.
Stewart每一天都會花幾分鐘排好要完成事物的優先順序
按優先順序處理
- The government prioritized the economic growth of the country.

tangible adj. 觸摸到的, 本文指實質的, 真實的 [tang 接觸]
/ˈtænʤəbəl/
easily seen or recognized;
able to be touched or felt
- tangible learning materials. 
可以實際操作的教材
-There's no tangible evidence to prove that the suspect is guilty.
沒有實際的證據證明這名嫌犯是有罪的

lengthy adj.漫長的, 冗長的 [length n.長度]
/ˈlɛŋθi/
continuing for a long time, often too long;
a speech, piece of writing etc that is lengthy is long and often contains too many details;
- The professor's lengthy lecture made me feel sleepy.
教授冗長的教學讓我昏昏欲睡
- The detective wrote a lengthy report about the incident. 

這名警探寫了一篇洋洋灑灑的一篇報告

mms://webvod.goodtv.tv/SC/20130517_0ef0f.wmv

mms://203.69.69.81/studio/20130517baab637f326af92e195d36a812679cd199c.wma

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