Kickstarter: Helping Creative Projects Find Support

This website helps common people support their favorite artists

More than 200 years ago, Mozart sought supporters to help pay for the cost of his concerts. Today, both new and famous artists can do the same. They can share their projects on Kickstarter, a website where creators find supporters and raise funds. Since Kickstarter began in 2009, more than 5 million supporters have funded more than 60,000 projects. Projects range from films and video games to music and technology. Creators have complete control over and responsibility for their projects.

Supporters can pledge as little as one dollar or as much as $10,000. In return, creators thank them with special rewards. Offering $20 might lead to copies of a finished book. Offering $10,000 could result in a private concert.

Last year two Kickstarter-funded projects were especially successful. The film Inocente, about a homeless female artist, won an Academy Award. And the ArduSat project launched a satellite into space! When it comes to Kickstarter, it seems the sky really is the limit!

Info Cloud
Teaching Topic: Balanced Sentences 平衡的句子
- Creators have complete control over and responsibility for their projects.
have control over something 掌控
have responsibility for something 對一件事負責
二個片語裡都有一個介系詞 over & for,
這二個介系詞都是不能省略的,
一但省略了, 這個句子就失去了他的平衡,
一個平衡的句字可以平衡的比較二樣東西,
像某一家速食店廣告:
Buy a bucket of chicken and have a barrel of fun!
買一筒雞得一筒樂趣!

Grammar Gym
Supporters can pledge as little as one dollar or as much as $10,000.
[Subject] can [verb] as little as... or as much/many as ...
- The fisherman can catch as little as one fish or as many as twenty.
- Students in the Reading Contest can read as little as one book or as many as they want.

Language Lab
support  n.
approval, encouragement, and perhaps help for a person, idea, plan etc:
- Josh's family gave him great support when he was running for mayor.
supporter n.
someone who supports a particular person, group, or plan
- The candidate's supporters all gathered in his election office.

fund v.
to provide money for an activity, organization, event etc:
- Janet's parents agreed to fund her first two years of college.
- The charity campaign was funded by Microsoft.
fund n.
[countable] an amount of money that is collected and kept for a particular purpose:
- The company tried to collect funds to develop new products.

launch v.
to send a weapon or spacecraft into the sky or into space:
- The general pressed the red button to launch the missile.
to start something, usually something big or important:
- The construction of this industrial complex will be launched next year.

the sky is the limit
used to say that there is no limit to what someone can achieve, spend, win etc:
- Because of her looks and talent, the sky is the limit for this young actress.
- Buy anything you like; the sky is the limit.

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Planning for the Future

Plan for all the possibilities

Ben: Hey, Uncle Bob. How are you today?

Uncle Bob: I'm doing well, Ben. Actually, I have some big news to share with you.

Ben: What is it?

Uncle Bob: Well, your Aunt June and I are moving to Hawaii.

Ben: Hawaii? Why Hawaii?

Uncle Bob: We've always loved Hawaii, and now that we're retire, there's nothing to stop us from spending more time there. We've been contemplating a change of scenery for some time.

Ben: Wow, That is big news. Are you planning to keep your place here?

Uncle Bob: Sure. We've purchased a condo in Hawaii, but we're only planning to live there during the winter.

-----
Ben: That's great, Uncle Bob. I can see Hawaii is beckoning, but I don't know what I'll do if you aren't around.

Uncle Bob: Thanks, Ben, but I doubt you'll need me that badly.

Ben: Seriously, Uncle Bob, I'm pretty sure my business will go under without your advice.

Uncle Bob: That's a bit premature. You've built that business with a lot of time and hard work.

Ben: I have put a lot of work into it, but there are still so many things I'm unsure of.

Uncle Bob: Like what?

Ben: Well, I still have lots of questions, and I'm really not sure which direction the company is headed.

-----
Uncle Bob: What? I've read your business plan, and it was very clear.

Ben: Right. It was clear, but you'd be stunned by how much my industry has changed in the last year.

Uncle Bob: That's just the way business is, Ben.

Ben: I know, but what can I do about it?

Uncle Bob: Well, Ben, you need to take some initiative. You need to refocus on your business plan.

Ben: Refocus?

Uncle Bob: Sure. When we first talked about business plans, I told you that they need to evolve over time.

Ben: I get that. That's why I've worked hard to stay abreast of changes that are happening in the industry.

Uncle Bob: I know you have. But sometimes being aware of changes isn't enough. Sometimes you need to get ahead of the changes in order to stay relevant.

Ben: How do I do that?

Uncle Bob: I think the main thing is to look at prospective changes in your industry and to consider how you might deal with them.

Ben: You mean I should plan for things that might happen and not just react to things that have happened.

Uncle Bob: Exactly, Ben. You see, you don't need me at all.

Ben: I'll always need you, Uncle Bob. Uncle Bob: Then you'll have to come and visit Hawaii.

Ben: Now that's good advice!


Info Cloud
news [noncount] 不可數名詞, 要和單數動詞連用
Is there any news? No, there is not much news.
(注意要用much 而不是用many)
今天課文裡說到 I have some big news to share with you.
some 可接可數或不可數名詞來修飾
課文裡回答 Wow. That is big news.
(注意不要說 a big news, 因為不定冠詞 a 只能用於可數名詞)
要數一則一則的新聞可以用 item, report, story 來說明哪則報導
Did you see the news report about the train crash?

Language Lab
contemplate v.
/ˈkɑ:ntəmˌpleɪt/
to think deeply or carefully about (something)
- For a long time, Timothy has been contemplating a career change.
- Nathan contemplated moving to the suburbs but gave up the idea because of the long commute.

condo n. condominium
              /ˌkɑ:ndəˈmɪnijəm/
a room or set of rooms that is owned by the people who live there and that is part of a larger building containing other similar sets of rooms — compare apartment
- Jacob and his wife and kids live in a condo near the beach.
condo / apartment
apartment
a usually rented room or set of rooms that is part of a building and is used as a place to live

beckon v.
/ˈbɛkən/
to attract (someone or something)
- The beautiful dress in the window is beckoning me.
- The long, sandy beach is beckoning swimmers and sunbathers.

premature adj. [pre 字首-之前/ mature成熟]
happening too soon or earlier than usual
- The premature baby stayed in the incubator for a week.
- It's still too premature to predict who's going to win the election.

Saying Goodbye (2)

Ben: That seems like a good idea, but it won't solve the problem of Terry leaving. He's not going to work for my competition. He's leaving because of family problems.

Uncle Bob: There isn't much you can do about him leaving then. But there are still things you can do to make your company more resistant to problems when employees do leave.

Ben: Like what?

Uncle Bob: Well, for starters, you could cross-train your employees.

Ben: What does that mean?

Uncle Bob: It just means you train your employees to do several different jobs. For example, you might train Angela to do Ralph's job, but also train Ralph to do Angela's job.

Ben: That would give me a lot more flexibility and make it easier to maintain continuity, if someone does leave.

Uncle Bob: Exactly, it also makes employees more versatile. You wouldn't have to worry about things like vacation and sick leave, for example.

Ben: Cross-training is probably good for employees, too. It would help them learn new skills and keep them from getting bored with their jobs.

Uncle Bob: That's true. And having happy employees will help keep people at the company.

Ben: Those are great ideas, Uncle Bob.

Uncle Bob: Just remember, you can't prohibit employees from leaving, but you can make losing employees more tolerable.


Info Cloud
Teaching Topic: The Suffix –ee

v.+ee : 表示接受這個動作的人
employee : employ +ee被雇用的人，指員工
trainee被訓練的人，指受訓者
examinee接受考試的人，指應試者
murderer殺人犯，但被殺的人不可寫為 murder+ee.

Language Lab
resistant adj.抵抗的、有抵抗力的
/rɪˈzɪstənt/
opposed to something : wanting to prevent something from happening — usually + to
- The paint is resistant to extreme weather conditions.
這種油漆可耐得住各種極端的氣候
- This super gem is resistant to all kinds of antibiotics.
這種超級細菌對所有抗生素都有抗藥性

cross-train v.交叉訓練、多重技能訓練
cross-training ( gerund /ˈʤerənd/ ) grammar : an English noun formed from a verb by adding -ing
- Our department cross-trained us in both marketing and customer service.
我們的部門作行銷與客服的交叉訓練
- Interdepartmental cross-training is quite effective.
跨部門的交叉訓練相當有效

continuity n.持續性、連貫性
/ˌkɑ:ntəˈnu:wəti/
the quality of something that does not stop or change as time passes : a continuous quality
- There has been no continuity in this course because we have had three different teachers.
這堂課完全沒有連貫性，因為我們換了三次老師
- To maintain continuity in this sequel the producer used the director of the original movie.
為了讓續集有持續性，製作人用了首部曲的導演

versatile adj.多才多藝的、多功能的
/ˈvɚsətl̟,/
able to do many different things
versatility n.
- Sherry is a versatile entertainer who can sing and act.
Sherry是一位多才多藝的藝人，既能唱又能演
- Hank's versatility made him stand out as an athlete.
Hank的全面性，使他成為一位極出色的運動員



mms://webvod.goodtv.tv/SC/20131112_2f81c.wmv

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Saying Goodbye (1)

Losing employees can be tough

Hey, Uncle Bob. I'm glad to see you.

I'm glad to see you, too, Ben. You look tired. Are you sleeping OK?

No, I've been having a rough time lately.

What seems to be the problem?

I'm losing one of my best employees Terry. It's not really a problem, I guess. It's more of an annoyance.

But it's still keeping you up at night.

Right! He's been with the company for less than six months, and by leaving, he's depriving me of a great worker.

He's also creating a lot more work for you. Now you'll have to retrain people or get a replacement for him.

Exactly. It makes me wonder if I shouldn't have all my employees sign contracts or something.

Contracts don't keep employees from leaving, Ben.

And if you aren't careful, they can cause a lot of resentment.

I can see that. But if contracts don't keep employees from leaving, why do so many companies use them?

One reason is that contracts can help keep your employees from leaving to work for your competitors.

How do they do that?

Many contracts include a clause that prevents employees from working for a competitor for a period of time.


Info Cloud
Teaching Topic: Hey, Hi and Hello

Hey, friends, good to see you again.
Welcome to the Info Cloud.

Uh... Steve.
You just said, "Hey friends." Don't you usually say "hi friends" or "hello friends?"

I do, Ken.
But, today, I felt like being more casual.
That's why I said, "hey" instead of "hi."

I know it's very common for young people to say "hey" to a friend rather than "hi."
But if we're meeting someone for the first time, especially someone much older than us, then we should probably not say "hey."

You're right, Ken.
That would be impolite.
That would be considered impolite.
So, in that situation, say "hi" or "hello."

Now, a related topic is how to greet someone when we're writing an email.
Traditionally, the word "dear" is used, but nowadays, it's very common to see people use "hi," "hello," or even "hey."

I know some people feel the word "dear" is old fashioned and out-of-date, but in your initial correspondence with someone you've never met, it's still a good idea to use "dear."

After you've established a relationship with the person, you can then switch to "hi" or "hello."

Also, be sure to include the person's name along with your greeting.
Don't just write "Hi," but write "Hi Ken" or even "Hi Mr. Lee," if Ken hasn't given you permission to use his first name.

But with friends, you may be as informal as you like.

When I email Ken, I usually write, "Yo man, what's up?"

"Hey, peace bro."


Grammar Gym
I guess: not really sure about what was just said.
- It's not really a problem, I guess.
- I suppose it's not really a problem.
- I'm not sure what the plan is for this evening, but we can go watch a movie, I guess.
- It's strange how Karen just started crying; she must be upset about something, I guess.

Language Lab
annoyance n.
/əˈnojəns/
slight anger : the feeling of being annoyed
something that causes feelings of slight anger or irritation : a source of annoyance
- Mosquitoes are such an annoyance.
- Susan thinks dealing with customers is an annoyance.
annoy v.
to cause (someone) to feel slightly angry
- My sister's snoring really annoys me.

deprive
/dɪˈpraɪv/
deprive of [phrasal verb]
to take something away from someone or something : to not allow (someone or something) to have or keep (something)
- Jessica thinks her parents deprive her of her freedom.
- Our competitor has deprived us of our most outstanding salesperson.

resentment n.
/rɪˈzɛntmənt/
[noncount] : a feeling of anger or displeasure about someone or something unfair
- George hid his resentment toward his parents.
resent v.
to be angry or upset about (someone or something that you think is unfair)
- Fanny resents the hypocrisy found in politics.

clause n.
/ˈklɑ:z/
a separate part of a legal document
- There's a clause in the contract that entitles the buyers to a refund if there are defects.
grammar : a part of a sentence that has its own subject and verb
- The sentence contains an adverb clause.



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Too Much Money? (1)

What should a business do with all its profits?

Hi, Uncle Bob.

Sorry I haven't been around much lately. Sandy and I have been really busy.

That's OK, Ben. I figured that meant things were going well.

As a matter of fact, business is booming. And be honest, I'm starting to get a little worried that I might become a victim of my own success.

What do you mean?

Well, the company is flush with money right now. I know that is't important to keep your money actively working for you, but I can't figure out what to do with it fast enough.

What are your options?

To be honest, I don't know. I know the big companies often use extra money to pay dividends.

That's true.

Sometimes they'll even buy back some of their own stock.

But your're not a big company, and you don't have any shareholders.

Exactly. That's why I'm at a loss about what to do.

There are lots of ways that smaller companies handle extra cash.

Give me some examples.

Well, one option is to pay down debt.

We don't really have any. We used our savings to start the company, and we've already recouped our expenses.


Info Cloud
Teaching Topic: Too Much of A Good Thing

Hi friends, have you ever had the problem that Ben and Sandy are having?
They are making so much money that they don't know what to do with it.

Well, I'm not sure I would call that a problem, Ken.
Having too much money? Personally, I wouldn't have a problem with that.
But this situation reminded me of an expression "too much of a good thing".

Ahh, yes. Too much of a good thing.
That means something pleasant becomes unpleasant because you have too much of it.

This phrase was actually coined by Shakespeare in the seventeenth century when he wrote the play "As You Like It".

Of course we can apply this expression to anything that might be bad for you when you have too much of it.
For example, we all love chocolate, right?
But too much chocolate can actually make you sick.

Perfect example.
So, moderation is key when we have too much of a good thing.
But Steve, I've always thought too much of a good thing is wonderful.

You're not the only one Ken.
"Too much of a good things is wonderful" is a purposefully humorous or irreverent variation of the traditional saying.

So the conventional message is reversed.

That's right.
The original saying is an appeal to moderation.
While the modified saying suggests people should enjoy themselves more and worry less.

Well, maybe on your birthday, you can allow yourself to be spoiled and pampered with whatever you want no matter how much of it there is.

Right, because too much of a good thing can sometimes be wonderful.


Grammar Gym
That's why I'm at a loss about what to do.
at a loss: uncertain
- Tony has never had to deal with such a problem - now he is really at a loss.
- When the patient wasn't getting any better after all the treatments, her doctors were at a loss.


Language Lab
boom v.
if business, trade, or a particular area is booming, it is increasing and being very successful:
- Korea's entertainment business has boomed in the last decade.
- Sales of the new product are booming in Asia.
boom n.
a rapid increase in growth or economic success
- The region is experiencing a boom in tourism.

flush adj.
abundant or plentiful, as money.
flush with
- The oil companies are flush with money due to the increase in oil prices.
if two surfaces are flush, they are at exactly the same level, so that the place where they meet is flat
- The cupboards aren't flush against each other.
flush v.
to become red in the face, for example when you are angry or embarrassed [= blush]

dividend n.
a part of a company's profit that is divided among the people with shares in the company
divide v.
groupings
- The company will pay a dividend of $1.00 for each share.
- This quarter's dividends will increase by 3 percent.

stock n.
[uncountable] the total value of all of a company's shares
- The boss owns 51 percent of the company's stock.
[countable] especially American English a share in a company:
- The company's stocks have fallen continuously for the last three days.


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Customer Troubles (2)

I have another example.

OK.

One of my customers always responds to a price quote by saying, "You'll have to do better than that!"

And you respond by lowering the price?

Right , but I always feel like I've lowered it too much.

That strategy is called "the vise." The best to handle it is to ask how much better you'll have to do. That way, you don't end up in the downward spiral of negotiating against yourself by offering lower prices than necessary.

I see. I also have a customer who always responds to my prices by claiming he doesn't have that much money.

Do you remember the game hot potato?

Sure. You have to pass the hot potato to someone else before time runs out, right?

Right. That's what your customer is trying to do to you. He's trying to manipulate you by passing his problems on you.

How can I prevent that?

Don't become hostile. Just pass one of your problems right back to the customer. Explain that you won't be able to complete the project for the money he's offering or that you need the money for your children's education.

That's great! Thanks, Uncle Bob.

Glad to help, Ben.


Info Cloud
Teaching Topic: Are You Cheap or Frugal?

Cheap people and frugal people have one thing in common. They don't like to spend more money than they have to.

On the surface, these two adjectives appear interchangeable, but digging deeper, we find they're really quite different.

OK. First, we should know that when we describe a person as cheap, it's not really a complement.

No, cheap people are miserly and stingy. The thing they care about most is how much is it. Cheap people haggle, which comes across as being pushy and demanding.

In contrast, frugal people are concerned with price and quality. Frugal people bargain. If they don't get the price they want, they just won't buy the item.

Perhaps the biggest difference between cheap people and frugal people is how their desire to save money affects other people.

That's right. Cheap people usually influence those around them in a negative way. Their cheapness makes friends and family members feel annoyed, resentful, and embarrassed.

In contrast, frugal people put others above saving money. Many frugal people are actually frugal with themselves so that they have more opportunities to be generous with others.

So, what kind of person are you? Cheap or frugal?

cheap adj.
not willing to share or spend money

frugal adj.
/ˈfru:gəl/
careful about spending money or using things when you do not need to : using money or supplies in a very careful way

Grammar Gym
"That way, you don't end up in the downward spiral of negotiating against yourself by offering lower prices than necessary."
that way: Do I go this way or that way?
that way: if you follow what was just mentioned
- Pack your book bag before you sleep; that way, you will have one less thing to worry about in the morning.
- Always keep an extra umbrella at work; that way, you will be prepared in case it suddenly rains.

Language Lab
vice n. or (Brit) vise n.
/ˈvaɪs/
a bad habit
- Pride is one of his vices.
criminal activities that involve sex or drugs
- The police successfully smashed a large vice ring.
a bad or immoral quality in a person, or bad or immoral behaviour
- The reporter revealed the vice and corruption of the politician.
usually vise American English a tool that holds an object very firmly so that you can work on it
- He held my arm like a vise.

downward spiral 
/ˈspaɪrəl/
a process, usually a harmful one, in which something gradually but continuously gets worse or better
a situation in which something continuously increases, decreases, or gets worse — usually singular
- Lack of funds and high interest rates pushed him into a downward financial spiral.

manipulate v.
/məˈnɪpjəˌleɪt/
to make someone think and behave exactly as you want them to, by skilfully deceiving or influencing them
- The movie star is good at manipulating the media to get the attention she wants.
to move or control (something) with your hands or by using a machine
- Pilots go through strict training in order to manipulate the controls on the panel in the cockpit.

hostile adj.
/ˈhɑ:stl̟, ˈhɑ:ˌstajəl/
angry and deliberately unfriendly towards someone and ready to argue with them
- The boy is so hostile because he was physically abused for years.
- The people in that town are pretty hostile to outsiders.


mms://webvod.goodtv.tv/SC/20130928_42767.wmv

mms://203.69.69.81/studio/20130928baa6d3a96c4aea639e747721e3252841e0870fc5b4f0ea94fe38e50da03ab4183aa.wma

Customer Troubles (1)

Negotiating skills are an important part of customer service

Hey, Uncle Bob.

Hi, Ben. How's business?

OK, but I'm having trouble with some customers.

What kind?

I feel like they are taking advantage of me. I keep getting pushed into doing more work for less pay.

Give an example.

OK. When I give one of my customers a price quote for a job, he'll agree to the price. But then when we're about to sign the contract, he'll say something like "Technical support is part of this package, right?"

So what do you do?

What can I do? I basically agree to whatever he's asking.

It sounds like you're having trouble with negotiations.

Negotiations.

Yes. Your customer is using a negotiating strategy called "the nibble."

The nibble?

It's called the nibble because each of those little requests is like a little bite. It's effective because you've already made the deal in your mind, and the extra concessions seem small compared to the bigger deal.

What can I do to stop the nibble?

There are many ways to counteract the nibble. The easiest is probably just to show your customer a written price list that lays out the costs of additional features or services.


Info Cloud
Teaching Topic: The Question Mark
English punctuation is sometimes likened to the notation on a music score. It instructs us how to read and speak with appropriate rhythms and melodies, showing us when and how to navigate transitions and accents.

Now, one of those notations is the question mark. Born in the eighth century, it originally looked like a lightning bolt, striking from right to left.

Eventually, it morphed into what we know it as today, a symbol that looks something like a seahorse.

Right! You're often see question marks in dialogues and narratives. In formal articles, not so much.

Question marks are used to express surprise, skepticism and uncertainty. Mostly though, they're used for direct questions, like "Are you hungry?"

But, beware, they are not needed for indirect questions, as in "She asked if I was hungry."

Right! Question marks are also used when there is missing or unknown information. For example, since we're not really sure when Joan of Arc was born, we might see her date of birth written "January 6, 1412 (?)", then the question mark in parentheses.

That's right! Finally, except for very informal situations, like say texting, avoid using more than one question mark at a time.


Language Lab
push someone into something 
to force (someone) to accept (something)
- Howard felt that he was pushed into taking over his father's business.
- Max got pushed into joining the football team by his friends.

package n.
a group of related things that are sold together for a single price
- The package includes train tickets and a one-night stay at the Hilton.
- I thought medical insurance was included in the package.

concession n.
/kənˈsɛʃən/
something that you allow someone to have in order to end an argument or a disagreement
a special right that a particular person or group of people is allowed to have, for example by the government or an employer, or the act of giving or allowing something as a right
- The company decided to make a concession in order to get the contract signed.
- The president declared that the government would make no concessions to the terrorist.

counteract v.
act against (something) : to cause (something) to have less of an effect or to have no effect at all
counter v.
to do something in defense or in response to something — often + with
- The doctor prescribed some medicine to counteract the side effects of the treatment.
- New measures were taken to counteract bullying at school.


mms://webvod.goodtv.tv/SC/20130927_2cb19.wmv

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Managing Difficult Workers (2)

You need to figure out how to make this a win-win situation.

How do I do that?

Well, problem employees often behave the way they do because their behavior has helped them get what they want in the past.

There's definitely a kernel of truth in that.

So making this a win-win situation will depend on making sure that bad behavior is no longer an effective way for Ralph to get what he wants.

But I already have rules. It's just that he won't abide by them.

Then you need to have clearly defined consequences for rule breaking. And use them.

OK, so I need a plan.

That's a start, but don't just sit around lamenting the situation and planning a response. Once the rules and consequences have been communicated, the main thing is to confront problems head-on.

And if problems continue?

Make sure that consequences match the magnitude of the problem.

And ultimately, I need to act in the best interest of my business.

Right! And a time may come when it's no longer worth tolerating the problem. Then you'll have to let him go.

Thanks for the advice.

Well, I hope things work out.

Info Cloud
let someone go
Then you'll have to let him go.
pink slip n.
a notice that is given to a worker by an employer saying that the worker's job is ending

Language Lab
kernel n.
/ˈkɚnl̟/
a very small amount of something
- I assume there's a kernel of truth in her argument.
the origin or basis of something
- The kernel of the company's problem is its insufficient funds.

abide v.
abide by [phrasal verb]
abide by (something) : to accept and be guided by (something) : obey
- Not many people here abide by the traffic rules.
abiding 現在分詞當做形容詞
[more abiding; most abiding] formal : continuing for a long time : not changing
a law-abiding citizen 奉公守法的公民
abide v.
to accept or bear (someone or something bad, unpleasant, etc.) — usually used in negative constructions
- I can't abide the man's rude behavior.

lament v.
/ləˈmɛnt/
to express sorrow, regret, or unhappiness about something [no obj]
- Lamenting a past glory won't help you have another breakthrough.
- Our neighbor Mr. Wang lamented the ungratefulness of the young generation.

magnitude n.
/ˈmægnəˌtu:d/
the size, extent, or importance of something
- Now we're facing a financial crisis of considerable magnitude.
a number that shows the power of an earthquake
- The 6.5 magnitude earthquake caused a lot of casualties.


mms://webvod.goodtv.tv/SC/20130827_2ee72.wmv

Managing Difficult Workers (1)

Dealing with difficult workers can be … difficult

Hi, Uncle Bob. Can I ask your opinion on something?

Sure. My door is always open.

You know I hired a few employees last month, right?

Yes, I remember. How are they working out?

In two cases just fine - better than fine, actually.

Terry and Angela are great.

But...

Well, in Ralph's case... things aren't so good.

What's the problem?

He definitely has the requisite skills. In face, he's quite talented.

But, I'm have a problem with his attitude.

I see.

For starters, he calls at the last minute to say he can't come in. Then when he does come in, he's chronically late.

Did you talk to him about it?

Sure, but he always has some dubious excuse. And there are other problems, too.

Like what?

He won't follow instructions, so other people often have to redo his work.

That is a problem. So what are you going to do?

Well, I know I have grounds to terminate him, but I can't help but feel that might not be the best solution.

Go on.

It's just that I put so much effort into hiring him, and I really do need the help.

Grammar Gym
...but I can't help but feel that might not be the best solution.
can't help but [verb]
One's thoughts or feelings being a certain way and there is no way he or she can change it

- Clarence's homework is not in his book bag, and he can't help but wonder if it is at home.

- Even though Wanda insists she is took sick to work, her boss can't help but think she is lying to him.

Info Cloud
My door is always open.
open-door policy


Language Lab
requisite adj.
/ˈrɛkwəzət/
needed for a particular purpose
- She doesn't have the requisite qualifications for this position.
- Determination is a quality requisite to a professional athlete.
requisite n.
something that is needed for a particular purpose
- The ability to speak English is one requisite for the job.

chronically adv. [chron- indicating time]
/ˈkrɑ:nɪkli/
happening or existing frequently or most of the time
- The old lady is chronically ill and can't leave the house.
chronic adj.
/ˈkrɑ:nɪk/
continuing or occurring again and again for a long time
- George suffers from chronic back pain.

dubious adj.
/ˈdu:bijəs/
1 causing doubt, uncertainty, or suspicion : likely to be bad or wrong
- The suspect's dubious testimony made him sound even more suspicious.
這名嫌犯含胡不清的證詞,讓他聽起來讓他更加可疑
2 unsure or uncertain : feeling doubt about something — usually + about
- We're dubious about cooperating with this new company.
我們對於要和這家新公司合作, 覺得有些不放心

terminate v.
1 to take a job away from (someone) : fire
- The boss had no choice but to terminate William because he never showed up on time.
2 to cause (something) to end
- The team terminated the contract with this pitcher.


mms://webvod.goodtv.tv/SC/20130826_b4a92.wmv

New Employees? (2)

New Employees?

OK, so there will be some hidden costs, but those won't change the company that much.

They will mean huge changes to your job, though.

Yeah, I hope they'll make my job a lot easier!

They might. But remember, employees need to be managed.

That's true. The time you'll spend doing the things you're used to doing will also diminish.Instead you'll spend time overseeing employees.

I guess that will be a big change.

Ultimately, hiring employees is about growth. And good growth is done in a balanced and controlled way.

How do I do that?

For starters, you need to realize that growth can make some things easier.

But, it also generates problems in other areas.

I see. You mean hiring employees might make production easier, but it might make things like accounting and human resources harder. Maybe I should put some more thought into this.

That's a good idea. But, I'm not saying you can't do it. And, hiring employees is a good thing.

Because, it means the company is growing?

Exactly. Let's go celebrate your growing company with some coffee.

You're on.

Info Cloud
Let's take a look at two words today that can be confusing: oversee and overlook.

Do they have the same meaning?

Oh, you may think they do as both "see" and "look" have similar meanings. But these two words are actually quite different.

OK. For "oversee," we can think of a boss or supervisor in a factory who is seated at a high place watching over the workers.

And maybe even giving out commands. When someone oversees you at work, they're making sure you're doing your job right. "Supervise" is another word for oversee.

"Overlook," on the other hand, can have two different meanings. It can mean to look at something from a higher place. For example, the house overlooks the beach. So from the house, you could see the beach below.

Right. But "overlook" can also mean to miss or fail to see, as in: The detective overlooked an important clue, and the suspect was released.

Now the question is: What does the noun "oversight" mean? It can mean either supervision or an unintentional omission.

Yes, but the more common definition is an unintentional omission. So we can say: Due to the detective's oversight, the suspect was released.

Two different words with different meanings. Don't overlook them.


Language Lab
diminish v.減少, 減小
/dəˈmɪnɪʃ/
to become or make something become smaller or less [= reduce]
- The threat of war diminished due to the peace talks.
- Gloria's enthusiasm for singing diminished after her defeat at the contest.

ultimately adv. 基本上, 總而言之 (通常都放在句首)
/ˈʌltəmətli/
finally, after everything else has been done or considered
- Ultimately, we'll adapt any means to promote ourselves.
ultimate adj. 終極的, 最重要的
/ˈʌltəmət/
someone's ultimate aim is their main and most important aim, that they hope to achieve in the future [= final] ultimate goal/aim/objective etc
- The ultimate goal of the protest is to fight for higher wages.

generate v. 產生, 引起[gener-字根 生產]

human resources n. 人力資源部


mms://203.69.69.81/studio/20130725baa8ecf2b68e8e5a993ac60aec74491d41f3c19178215b621b412d9ded17af02b26.wma

mms://webvod.goodtv.tv/SC/20130725_49908.wmv

New Employees? (1)

Hiring new employees isn’t as easy as it seems
by Simon Stopps

With his company growing, Ben thinks it might be time to hire some employees. But hiring employees is a big step, and Uncle Bob has some important words of warning for him.

Hi, Ben! How are you today?

I'm great! Thanks for asking.

How's the business coming along?

Well, it's growing by leaps and bounds. In fact, I'm having a hard time getting all the work done, and I need help.

I thought you had some help. Don't you have a few people working for you.

Yes and no. We have a few freelancers we use on projects, but I need some full time help.

Wow. Hiring full-time employees is a big step for a young company. Are you ready for it?

Sure. How hard can it be to hire a couple of employees?

I'm not saying it's hard. But employees can induce big changes in the way your company works.

How?

Well, there are lots of ways. Take costs for example. The cost of an employee goes far beyond pay.

I guess that's true. I'll need to pay for things like benefits and payroll taxes.

That's right. And there are other indirect costs, too.

You'll need to buy office furniture, computers and a lot more stationery for your employees to use.

And parking. I'll need to get more parking spots.

Exactly.


Info Cloud
pay for benefits
benefits= employee benefits   員工福利
perks= perquisites 工資以為的津貼或外快; 一份工作給予的特權或待遇
fringe benefit 附加的福利


Language Lab
by leaps and bounds 非常迅速地  [leap越過/bound跳躍; 跳起]
very quickly and greatly
- After Jake moved to the States, his English improved by leaps and bounds.
- Rita's computer skills grew by leaps and bounds.

freelancer n.兼職者, 自由工作者
working independently for different companies rather than being employed by one particular company;
earning money by being hired to work on different jobs for short periods of time rather than by having a permanent job with one employer
- Nathan used to work in a big advertising company, but now he's a freelancer.
freelance adj. 自由職業的, 獨立工作的
- Alice decided to go freelance after she got married.

induce v. 引誘; 勸 [duce字根-引導]
to persuade someone to do something, especially something that does not seem wise
- I could not induce her to go mountain climbing with me.
- The treatment might induce side effects such as loss of appetite and hair.

stationery n. 文具; 信紙
/ˈsteɪʃəˌneri/
materials (such as paper, pens, and ink) that are used for writing or typing
- Many parents bought their kids new stationery before school started.
stationery  文具
可比較:
stationary 固定的
[ˋsteʃən͵ɛrɪ]


mms://webvod.goodtv.tv/SC/20130724_00c0a.wmv

DIY Marketing (2)

Uncle Bob: How are you going to run this marketing campaign?

Ben: At this point, we're basically going to follow a three step plan. First, we'll try to connect with our current and potential customers.

Uncle Bob: Are you going to create a mailing list?

Ben: Sort of. At first, we'll probably just use social media like Facebook and Twitter to connect with people we are working with. Then we'll try to use those connections to gather information.

Uncle Bob: Are you going to use surveys or something?

Ben: Questionnaires are a simple and inexpensive way to do market research. We'll probably come up with a short list of questions to ask people or companies we work with. We'll also post stuff in industry-related forums and do online focus groups.

Uncle Bob: Are you going to follow that up with advertising?

Ben: Kind of, We're going to try to create some buzz.

Uncle Bob: What does that involve?

Ben: Buzz is basically just excited interest. We'll create a media kit and try to get some coverage in the local media. Then we're hoping to use our social media and website to spread the word.

Uncle Bob: That sounds very interesting. Let me know how it works out.

Ben: Don't worry, I will.

Info Cloud

Hi, frineds, have you ever heard someone say, they want have a word with you, and when they do, they almost always end up saying a lot more than just a word.

Uh, may I say a word about that, Ken? That’s just one of the many idiosyncrasies of the English language. "A word" can mean either one word or a brief statement, which can contain quite a number of words.

So let us take a closer look at the word “word” today and see what other meanings it has. Steve, thanks for putting in a good word for me.

Don’t mention it, Ken. All the good things I told the boss about you were actually true.

So as you can see, Steve didn’t just say one word. He actually said some positive things about me.

Another meaning of the word: “word” is news or information. And that’s using “word” as an uncountable noun.

People often like to spread the word when they find a new restaurant they like.

Right. Today many people use social media to get the word out so that others can experience the tasty food themselves.

OK. “Word” can also mean rumor. Word has it that the two companies are planning a merger.

And word gets around. If you do something bad in a small town, word gets around.

Which means everyone will hear about it.

word 單字, 消息，謠言
word gets around 謠言很容易傳播
get the word out  把消息傳出去
spread the word 傳播消息, word （不可數）
word 也可指某人所講得話
May I have a word with you? 我可以和你聊幾句嗎?
Can you put in a good word for me? 幫我美言幾句

Language Lab
connect v.  把...聯繫,  連結
connect sb/sth (with sb/sth) to have an association with sb/sth else
- Patrick often connects with his friends on Facebook.
connection n. 聯繫
- The police found a connection between the suspect and the victim.

mailing list n. 郵寄名單
- Greg wants his name to be added to our mailing list.
- We removed Jared's name from our mailing list.
mailing label 郵寄地址的標籤
- All the mailing labels were printed with waterproof ink.

questionnaire n. 問卷, 調查
- All employees were requested to fill in a job-satisfaction questionnaire.
- It took me almost 20 minutes to fill out this very detailed questionnaire.

coverage n. 新聞報導 cover v. 報導
- We're watching TV's live coverage of the hurricane.
- Wesley was sent to the Middle East to cover the summit.

Review Skits
So tell me, Ben, how are you?

I’m doing well, Uncle Bob.

Great. And how are things going with your business?

Pretty well, but things have leveled off.

Ooh. Do you know why?

No. We’re talking about doing some market research to figure out why.

Oh, sounds expensive.

Not really.

The Internet makes it easy to connect with customers.

And it’s good for advertising and collecting feedback.

Really! Tell me more.

Uncle Bob, we’re basically following a three-step marketing campaign.

Well, what’s the first step?

We’ll connect with current and potential customers.

Will you create a long mailing list?

First, we’ll just use social media and gather information.

How about surgerys?

We’ll use questionnaires and post things on forums, too.

And also use focus groups.

Well, sounds like a simple way to do market research.

And inexpensive.

We’ll also create buzz.

Buzz?

Buzz is basically excited interest.

We hope to use social media and our website to spread the word.

Well, that sounds interesting.

I guess you’ll be as busy as a bee. Hahahaha…

As busy as a bee?

Yeah, buzz, buzz, buzz.

Ah… you’re a funny man, Uncle Bob. Busy as a bee…


mms://webvod.goodtv.tv/SC/20130614_33d63.wmv

mms://203.69.69.81/studio/20130614baa1e751fd400b80dd9aeff7105fc7fc691edcwsxqaz.wma

DIY Marketing (1)

Doing your own marketing may not be as hard as you think

Uncle Bob: Ben! How are you?

Ben: I'm doing well. Uncle Bob. It's good to see you.

Uncle Bob: It's nice to see you too, Ben. Say, I've been wondering how things are going with your business.

Ben: They're going pretty well. Business is still OK, but our growth seems to have leveled off.

Uncle Bob: Do you know why?

Ben: Not really. Actually, Sandy and I were just talking about doing some marketing research to help figure that off.

Uncle Bob: That sounds expensive!

Ben: I suppose it would be if we hired a marketing firm to do the work. But these days marketing research has never been easier.

Uncle Bob: Do tell.

Ben: Well, the internet has really changed marketing in a lot of ways, especially for small businesses.

Uncle Bob: How has it done that?

Ben: I guess the main thing is that the Internet makes it easier to find and connect with potential customers. We don't want to pay for advertising that nobody reads. The Internet also makes it easier to communicate about your business and collect feedback.

Uncle Bob: So you're planning to do all of your marketing by yourselves?

Ben: That's right. And, honestly, it isn't as strange as it might sound.


Grammar Gym
Say, I've been wondering how things are going with your business.
當你在問問題或提出建議前，想要引起別人的注意，就可以用Say來起頭，它也可以表達驚訝，是非常口語的用法

Hello, friends. Welcome to the Grammar Gym. My name is Liz. In today’s Business Start-up article, we see this sentence: Say, I've been wondering how things are going with your business.

Our focus today is on the first word “say.” Normally we use “say” to mean to tell or to speak, like: Please don’t say anything. But in today’s sentence, Uncle Bob is not telling Ben to speak. Instead, he uses “say” to get Ben’s closer attention.

“Say” is an expression that native speakers use to let their listeners know that there’s something important that’s about to be said. So let’s pretend you run into someone, and you start out with some simple greetings like “How are you? How’s work?” But then you want to talk about something more serious like:  Say, I heard your grandmother was in the hospital last week – how is she doing?

Now let’s suppose you and a friend have been talking about weekend plans, and you suddenly want to find out what time it is. So you can use “say” to show you want to change the subject quickly like: Say, what time is it right now?

If you turn to today’s Grammar Tip section in your magazine, you’ll find more example sentences there.
And that’s it for today. This is Liz from the Grammar Gym. See you next time.

- Say, I've been meaning to ask you how your parents are doing.

Info Cloud
Let’s take a look at a very simple but versatile expression today, OK?

OK. What’s that?

“OK.” That’s the expression. OK can be used as an adverb, as in “The air conditioner is working OK.” It can be used as an adjective. "Are you OK?" It can also be used as a noun. "He got his supervisor’s OK." It can even be used as a verb. "Let’s hope she’ll OK their request."

Very versatile indeed. Now let’s take a closer look at the adjective usage. When a friend asks, “What do you think of my new haircut?” to answer “OK” is bordering on impolite.

I agree. Instead of “OK,” you’d better use a value word like beautiful or perfect. Even “terrible” shows more emotional involvement than just “OK”.

Right, because OK… simply means passable or acceptable. Well, it’s affirmative, it’s lukewarm.

Good point. Now how should you write it? You can either write it as an abbreviation with capital O and capital K with no periods, or you can spell it out like a word: O-K-A-Y.

OK. Now let’s also look at a variant of “OK.” And that’s very colloquial – okey-dokey.

Yes. “Okey-dokey” is not only very colloquial, it’s a lot more playful than plain OK. Even though both OK and okey-dokey are used for communicating agreement, okey-dokey would likely bring a smile to the listener’s face.

Language Lab
DIY [do it yourself] n abbr.
the activity of making or repairing things yourself instead of buying them or paying someone else to do it
- I really enjoy DIY arats and crafts.
- I'm not good at DIY, I can't understand the instructions if they are complicated.
DIY adj.
of or relating to work (such as fixing or building something) that you do yourself instead of hiring someone to do it
- a do-it-yourself [=DIY] home improvement project ▪ do-it-yourself home repair ▪ do-it-yourself stores [=stores where you buy materials to fix or build things]

level off phr v. 變得平坦 (引申為平平) 把...弄平
to stop going up or down;
level (something) off or level off (something): to make (something) flat or even
- We were earning a lot of money, but now that has leveled off.
- The sales figures for the new product leveled off after a few months.
- The plane leveled off after a sudden drop.

advertising n. 
1 [noncount] published or broadcast advertisements
 - The company spends a lot of money on advertising.- Chloe works in a top advertising agency.
- The advertising campaign successfully promoted our sales.
advertisement =ad.the business of creating advertisements
- The ad in the newspaper worked quite well.

feedback n. (回饋) 意見
helpful information or criticism that is given to someone to say what can be done to improve a performance, product, etc.
- We value our customers' feedback very much.
- There's been a lot of positive feedback from our program users.


mms://webvod.goodtv.tv/SC/20130613_0469b.wmv

mms://203.69.69.81/studio/20130613baa8de408869ec7cf118ffe380b0b524b2b.wma

Wants and Needs (2)

Ben: How is having great benefits part of a business strategy?

Bob: Some companies use benefits to recruit high-quality workers. Benefits can also help employees work longer hours and  improve workers longevity by keeping staff healthy and happy.

Ben: So how do I know if something, I want is something the company really needs?

Bob: You just need to set your priorities.

Ben: The game room is pretty high on my list of priorities.

Bob: I'm talking about prioritizing spending for your business. Every dollar you spend on something you want is a dollar you can't spend on something you might need.

Ben: So my first priority should be getting things that my company needs to survive and grow.

Bob: Right, And your second priority should be getting things that might benefit you company in tangible ways.

Ben: Like investing in a new product or service?

Bob: Yes. After you've met those needs, you can start thinking about the things you want.

Ben: Like my game room?

Bob: Exactly. So when do you want me to visit the new office?

Ben: You'd better just come by next week. If you wait for the game room, you'll be in for a lengthy wait.

Bob: Sure thing, Ben.


Info Cloud
wants and needs -想要的和需要的

Can’t distinguish between wants and needs? Well, I think some of the blame can be placed on advertisements.

You’re right. Ads are everywhere, and they’re constantly telling us to buy stuff we don’t need.

In this day and age, we find advertisements on TV, on our computers and cell phones and on billboards.

They’re on and in public transportation, in flyers, magazines and newspapers, even in public restrooms.

As a matter of fact, you can now find advertisements stamped on eggs that you buy in the supermarket.

Researchers estimate that we are bombarded between 3,000 to 5,000 ads every day. That’s true! They counted.

I know! So now, more than ever, it’s important that we know how to distinguish between the things we need and the things we want.

One way to get started is by practicing the 10-second rule. Let’s say, for example, you’re in the supermarket, and you see something you want. Wait 10 seconds. Then if you still want it, go for it.

Right. For larger purchases like a new motorcycle or car, use the 10-day rule. You’d be surprised. After waiting a few days, you’ll find many of the things you thought you needed were just wants.

Grammar Gym
"...you'll be in for a lengthy wait."
"to be in for (something) - can expect (something)

Hello, friends. Thanks for joining me here at the Grammar Gym. My name is Liz.

In today’s article we read: “… you’ll be in for a lengthy wait.” That’s our Grammar Tip sentence.

Our focus today is on the expression: to be in for something.

It means “can expect.” So today’s sentence means one can expect a lengthy wait.

Normally we use “to be in for” to talk about how something bad or unpleasant is expected to happen.

For example:
- Ted knew he was in for a lecture from his mother when he saw his low grades.
- When Joe saw the dark clouds in the sky, he knew he was in for some heavy rain.
- Occasionally you might find “to be in for something” used in a positive way like:
- The audience knew they were in for a treat the minute the magician got on the stage.
- I didn’t know I was in for a surprise; I thought it was just another regular day at work.

If you turn to today’s Grammar Tip section in your magazine, you’ll find more example sentences there.
And that’s it for today. This is Liz from the Grammar Gym. See you next time.

Language Lab
longevity n. 長壽  [long adj.長的]
/lɑnˈʤɛvəti/ 重音在ge音節上
long life : the fact of living for many years ;
length of life;
the length of time that something or someone lasts or continues;
- A healthy diet and regular exercise contribute to a person's longevity.
健康的飲食和規律的運動可以幫助人們延年益壽
- The invention of vaccines increased human longevity.
疫苗的發名延長了人們的壽命

prioritize v. 決定優先順序，按優先順序排列 [priority n. 優先順序]
/praɪˈorəˌtaɪz/
to put several things, problems etc in order of importance, so that you can deal with the most important ones first;
to deal with one thing first, because it is the most important
- Every day, Stewart will spend a few minutes prioritizing his tasks.
Stewart每一天都會花幾分鐘排好要完成事物的優先順序
按優先順序處理
- The government prioritized the economic growth of the country.

tangible adj. 觸摸到的, 本文指實質的, 真實的 [tang 接觸]
/ˈtænʤəbəl/
easily seen or recognized;
able to be touched or felt
- tangible learning materials. 
可以實際操作的教材
-There's no tangible evidence to prove that the suspect is guilty.
沒有實際的證據證明這名嫌犯是有罪的

lengthy adj.漫長的, 冗長的 [length n.長度]
/ˈlɛŋθi/
continuing for a long time, often too long;
a speech, piece of writing etc that is lengthy is long and often contains too many details;
- The professor's lengthy lecture made me feel sleepy.
教授冗長的教學讓我昏昏欲睡
- The detective wrote a lengthy report about the incident. 
這名警探寫了一篇洋洋灑灑的一篇報告

mms://webvod.goodtv.tv/SC/20130517_0ef0f.wmv

mms://203.69.69.81/studio/20130517baab637f326af92e195d36a812679cd199c.wma

Wants and Needs (1)

Knowing the difference between wants and needs can save your company

Ben and Sandy Johnson have just moved their company into a new office. Business is good, and Ben thinks it might be time to have fun.

Bob: Hey, Ben. How’s the new office?

Ben: It’s really nice. You should visit some time.

Bob: I’d like that.

Ben: Wait until we finish the game room, though. It’s going to be exceptional.

Bob: Game room? Why are you putting a game room in your office?

Ben: I think it might be beneficial for our working environment.

Bob: How will it benefit your staff?

Ben: Well, lots of tech companies have amenities in their offices, and it seems to be working for them.

Bob: That doesn't mean that everything can be formulated the same for every company. It sounds to me like you’re confusing wants and needs.

Ben: What do you mean? Sometimes they’re the same thing.

Bob: Not really. Needs are things that you really can’t do without. Wants are things you would like to have.

Ben: But what’s wrong with wanting a game room?

Bob: There’s nothing wrong with wanting a game room. You just need to remember that the things you want aren't always good for you. And that is especially true in business.

Ben: But what about Google? They offer free meals, fitness centers and nap pods.

Bob: For successful companies, perks like those are offered as part of a carefully crafted business strategy.

Info Cloud
keeping up with the Joneses

One reason we might find it difficult to distinguish between wants and needs is because we’re too busy keeping up with the Joneses.

This popular idiom describes the need people have to achieve or own as much as the people around them. By doing this, they feel they are popular, successful or cultured.

For example, maybe your neighbor just bought the latest cell phone, built a game room in his house, or he bought a new expensive sports car. So then, to prove to others that you are just as good, you go out and do the same thing – even though you don’t really need it.

Or maybe even if you can’t afford it.

Right. And that is where keeping up with the Joneses gets dangerous.

The urge to avoid appearing socially inferior is so strong that some people will actually borrow money or use credit just to make people think they’re successful.

In essence, they’re buying their social status, even going into debt to do it. Sounds like a trap.

Ken, I think it is. Friends, there’s no need for you to keep up with the Joneses. So don’t let the Joneses influence how you spend your money.

Review Skits
Hello, Uncle Bob. It’s a great day.
Well, yes.
Why are you so happy?
Because my new business is doing very well.
I’m not surprised.
You’ve had lots of free advice.
That’s true.
And how about the new office?
Oh, it’s really nice.
Come visit some time.
OK. Let’s go.
Uh… no. No, not yet. Wait until we finish the game room.
The game room?
Oh, yeah. It’s going to be exceptional.
Why are you putting in a game room?
Why not?
A lot of tech companies have amenities in their offices.
Yeah. But all companies aren’t formulated the same.
Hmm, true.
But I really want a game room. What’s wrong with that?
Nothing’s wrong with wanting one. But do you really need it?
Do I need it? Well… Uh, it’s a good perk.
And perks can be offered as a good business strategy for successful companies.
So no game room?
You may need that money for something else.
But I really want a game room!
Remember, Ben, the things you want aren’t always good for you, especially in business.
OK.

Language Lab
amenity  n. 娛樂, 消遣的設備
/əˈmɛnəti/
plural amenities
something that makes life easier or more pleasant;
something that makes a place comfortable or easy to live in
  - The amenities are available for club members only.
這些休閒設施只對俱樂部的會員開放
- The workout center is part of the company's amenities.
健身中心的設施是這家公司員工休閒設施的一部份

formulate v. 用公式表示的，或（照着）複制 [formula n. 公式]
to develop something such as a plan or a set of rules, and decide all the details of how it will be done
- Not every chain store can be formulated according to the company's plans.
並不是每一家連鎖店都可以完全照著公司的計畫去複製

perk n. 補貼, 額外的待遇
something that you get legally from your work in addition to your wages, such as goods, meals, or a car
- A car and a reserved parking space are just a couple of the perks the company offered.
私人的用車跟專屬停車位是這家公司提供部分的額外代遇而已
perk v.使活躍, 振作
1 to become more cheerful, active, and interested in what is happening around you, or to make someone feel this way
2 to become more active, more interesting, more attractive etc, or to make something do this
- I perked up after taking a walk.
我散步之後精神就變好了

craft v. 精心製作
to make something using a special skill, especially with your hands
- The sets for the play were crafted by professionals.
這部戲的背景是專業人員精心製作的
本文指: 詳細規劃
- The weight loss program is crafted according to one's personal needs.
這個減重計劃是根據個人須求量身打造的


[連不進去] mms://webvod.goodtv.tv/SC/20130516_6cd98.wmv
mms://203.69.69.81/studio/20130516baa27d3fb4a345b62a27c2990a64473c488.wma

Location, Location, Location (2)

Ben: What else should I be thinking about?
Bob: You also need to think about your brand image.
Ben: You mean I should think about what the office says about my company?
Bob: Right. You need to pick a location that is consistent with the image you want to have.
Ben: OK. That makes sense.
Bob: You can't just think about your customers though. You also need to consider your supply chain.
Ben: But our company doesn't really have a supply chain. We just build apps for our customers.
Bob: That doesn't mean you aren't reliant on other companies, though. A good location can make face-to-face meetings convenient and help avoid misunderstandings.

Ben: I guess I should also think about competition.
Bob: Good idea. You may be able to pick a location that is near complementary companies rather than those that will compete with you directly.
Ben: Anything else?
Bob: Yes. Happy employees.
Ben: What?
Bob: You should choose a place that gives you access to talented employees and doesn't require them to make long commutes.
Ben: That's good advice, Uncle Bob. Thanks. I'll have to think about those things.
Bob: I'm happy to help, Ben.


Info Cloud
location
本文說到做生意需要好的地點,
而買房子也要選好的地點,
有小孩的話需要好的學區: school district
有些人再意的是生活機能或交通便利

Language Lab
supply chain n.產品的供應鍊 [supply供應/chain鍊子]
- The food company is very strict about its quality control for its supply chain.
這家食品公司對於供應鍊的品質控管是非常嚴格的

reliant adj.依賴的, 依靠的 [reliance n. 依賴]
/rɪˈlajənt/
needing someone or something for help, support, etc. : dependent — usually + on or upon
- Jennifer became more and more reliant on her husband after she got ill.
Jennifer 生病之後就越來越依靠她的先生了
- Many people are reliant on their smartphones to store information.
許多人都很依賴智慧型手機來儲存資訊

face-to-face [only before noun]
in person; a face-to-face meeting, conversation etc is one where you are with another person and talking to them
- a face-to-face interview

complementary adj. 互補的 [complement v.補充, 補足]
/ˌkɑ:mpləˈmɛntəri/
complementary things go well together, although they are usually different
- The research of these professors is actually complementary.
這些教授的研究是互相相輔相成的

commute v. 通勤
to regularly travel a long distance to get to work
- Laura commutes to Washington, D.C. every day.
Laura每天都通勤到 Washington, D.C.commuter 通勤者
- The MRT is packed with commuters during the rush hours.
捷運的尖峰時刻擠滿了通勤的人

mms://webvod.goodtv.tv/SC/20130430_cec73.wmv

Location, Location, Location

Choosing the right location can be the most important decision a business makes

Business is great! Ben and Sandy Johnson's new company is doing well, and they are thinking about moving the business to a new location.

Bob: Hi, Ben. How's Sandy?
Ben: She is great, Uncle Bob.
Bob: And the business?
Ben: It's actually going very well. We've had a surge of new customers, and we're thinking about moving to a new office.
Bob: That's great news. Ben! Where?
Ben: We're looking at a bunch of locations, but we haven't deciding on one yet.
Bob: Choosing a location is the most important decision many business ever make.
Ben: I know the right location can make or break a business, but it can't be that hard to find a good spot.
Bob: There might be a lot more to it than you think.
Ben: What do you mean?
Bob: Well, most businesses choose their locations based on accessibility.
Ben: That makes sense. You need lots of customers for your business to grow.
Bob: That's true, but there's more to it than that.
Ben: Like what?
Bob: You don't just need to relocate to a spot near people. You need to find a place near the right types of people.
Ben: I guess that is true. What's the point of being surrounded by people if they aren't interested in your products?
Bob: Right!

Grammar Gym
a lot more to it: something is not so simple
- There might be a lot more to it than you think.
- Fixing this machine was tricky - there's a lot more to it than I thought.
- Becoming a successful actor is not easy at all - there's a lot more to it than most people think.

Info Cloud
thinking思想/sinking沉到水裡
如果會將thinking說成sinking則要多練習th[θ]的發音。在英文中，要用th發音的字約佔12%，所以要把英文講得標準, 絕不能忽視th的發音。學習者可以在鏡子前練習：只要有th的音, 就將舌頭稍微伸出來，放在上排牙齒的下方，就可以正確的發出thinking, thank you中的th[θ]

Language Lab
surge n. v.激增、急速上升、突飛猛進
/ˈsɚʤ/
n. a sudden, large increase
- As the temperature drops, you can see a new surge in flu cases.
溫度一降低，你可以看見流感的案例快速上升。
v. always followed by an adverb or preposition : to move very quickly and suddenly in a particular direction;
to suddenly increase to an unusually high level
- The company's stock price surged last season because of its sales growth.
這家公司因為業績增漲，股票上一季急升。

make or break ph.造成...的成功或失敗
something that is make-or-break will lead to either success or failure
- Marketing strategies can make or break a product.
行銷策略可以決定一個商品的成敗
- The outcome of a movie can make or break the director.
一部電影的結果可以決定這個導演的成敗

accessibility n. [uncountable]易接近、便利性
accessible adj.易接近的、可得到的
able to be reached or approached
1 a place, building, or object that is accessible is easy to reach or get into
2 easy to obtain or use
3 someone who is accessible is easy to meet and talk to, even if they are very important or powerful
4 a book, poem, painting etc that is accessible is easy to understand and enjoy
- The easy accessibility of this department store contributes to its success.
這家百貨公司的交通便利性，讓它的生意非常成功。

relocate v.重新安置
if a person or business relocates, or if they are relocated, they move to a different place
- Because of the earthquake thousands of people were relocated.
由於地震，上千名民眾被安置到別處。
- Anna left her job because the company relocated.
因為公司搬遷，Anna就離職了。


mms://webvod.goodtv.tv/SC/20130429_5d569.wmv

Financing Your Business (2)

Bob: Instead of borrowing right away, we waited until the business was a little better established. Then we borrowed money and used it to expand the business.

Ben: How did waiting help?

Bob: Well, by the time we took out the loan, we had an income stream and a healthy balance sheet, so we were less of a risk for lenders. That meant we were able to borrow on better terms.

Ben: So you think we should wait before getting a loan?

Bob: Practically speaking, most small businesses inevitably go through several rounds of financing as they grow. Like your company, most small businesses are started with seed money from their owner's savings or family members. The businesses aren't usually started with money from a loan.

Ben: How will I know when the time is right to borrow?

Bob: Once companies are more established, the owners have a lot more choices. They might, for example, get a line of credit, take on a partner or get a loan. If borrowing money will make you money, then it's time to consider it.

Ben: So it's all a matter of timing?

Bob: That's right. And right now, it's time for lunch.

Ben: Sounds good. Where should we go?

Info Cloud
in the red/ in the black/ break even
in the red 有虧損(因會計做帳負的會用紅筆)
in the black 有盈餘 (因會計做帳正的會用黑筆)
break even 損益平衡 (沒有虧損也沒有盈餘)
the level of business activity at which a company is making neither a profit nor a loss
You need to earn $3000 to break even.
你要有3000的收入才會損益平衡

Language Lab
established adj.already in use or existing for a long period of time 穩固的, 被建立的
We visited several established fashion houses during our trip to Milan.
我們去米蘭的旅行途中訪問了幾間知名的時尚品牌
establish v.
1 to start a company, organization, system, etc that is intended to exist or continue for a long time
2 to begin a relationship with someone or a situation that will continue
3 to find out facts that will prove that something is true
4 to make people accept that you can do something, or that you have a particular quality

balance sheet n.
a statement of how much money a business has earned and how much money it has paid for goods and services


line of credit n. 信用額度
the maximum credit that a customer is allowed.
credit 信用貸款
Bob requested a line of credit from the bank.
Bob 請銀行批准他的信用額度
The company's line of credit was cancelled because of a delay of the loan payment.
這間公司的信用額度因為沒有付貸款而被取消了

inevitably adv.必然的 無可必免的
used for saying that something is certain to happen and cannot be avoided
Inevitably, over-expansion soon caused a financial burden for the company.
過度擴充很快造成公司上財物上的負擔
inevitable adj.
The scandal has had some inevitable effects on the image of this public figure.
這件醜聞對於這個公眾人物的形象有了無可必免的影響

seed money n.
the money you have available to start a new business 種子基金 創業基金
seed 種子
Mike borrowed his seed money for his bakery from his in-laws.
Mike 的麵包店創業基金是像親家借的
That charity organization offers seed money for low-income families to start their own businesses.
這家慈善基構提供低收入家庭創業基金

mms://webvod.goodtv.tv/SC/20130309_826fc.wmv

Financing Your Business (1)

Finding the money you need to keep your business running

As Ben and Sandy Johnson continue setting up their new company, Uncle Bob offers them some valuable advice about financing.

Bob: Hey, Ben, how's the business coming along?

Ben: Well, Uncle Bob, we followed your advice and signed up for a small business program through our local community development association. The crucial challenge now is financing.

Obviously, we will fund the company with our savings, but I'm  worried that we've underestimated costs and could run out of money.

Bob: That is a very important issue for small business to deal with. After all, undercapitalization is one of the major reasons that small businesses often fail.

Bob: I know. We're looking into small business loans, but the interest rates seem really high. How did you pay your hardware store when you first started?

Ben: To be honest, I actually didn't start the first store. Instead, your Anut June and I used our savings to buy into an existing business. Later, we bought out our business partner and then expanded the business.

Bob: So you didn't arrange outside financing?

Ben: Not at first. Like you said, lenders often charge a premium for small business loans because they are so risky. We were worried that cost of servicing a loan would actually hurt the business.

Bob: I hadn't thought of that.

Info Cloud
advice/suggestion
advice n. [noncount]
an opinion or suggestion about what someone should do (concept)
three pieces of advice
suggestions n.  [count]
an idea about what someone should do or how someone should behave (quality)
three suggestions

information uncountable
airplanes / aircraft no s

Grammar Gym
to look into = to investigate
"We're looking into small business loans,..."
The mayor promised the widow that he would personally look into the case of her missing child.
The boss is busy and has asked his secretary to look into this matter.

Language Lab
How's... coming along?
How's the project coming along?
How's the job search coming along?
How's your homework coming along?
It's coming along. = It's in process, not finish yet.

crucial adj. extremely important 重要的, 決定性的
/ˈkru:ʃəl/
A healthy and nutritious diet is crucial for children.
健康又營養的飲食對兒童來說非常重要
Puberty is a crucial stage of life. Parents need to be wise and patient.
青春期是人生重要時刻. 家長必需要有智慧和耐心
This decision is crucial for my future.
When you doing a speech, timing is crucial.

puberty n.
/ˈpju:bɚti/
the period of life when a person's sexual organs mature and he or she becomes able to have children

undercapitalization n. [noncount]  資金不足
under 不足 不及
capitalization 資本額
The company suffered from undercapitalization from the beginning.
這家公司一開始就保受資金不足之苦
undercapitalize v.投資不足
The restaurant was severely undercapitalized, so it only stayed in business for three months.
餐廳嚴重的資金不足, 所以只維持了三個月

buy out [v phrase] take over: take over ownership of; of corporations and companies 買斷,收購
We decided to buy out the store's whole inventory.
我們決定要買斷這家店所有的存貨
The shares owned by the original owner were bought out by a competitor.
原先老闆的股份被他的競爭對手給買斷了

service v. to pay interest on (a loan or debt) 支付利息
David bought a convertible on impulse, and now 30% of his monthly income goes to service his car loan.
David 一時衝動買了一部跑車, 現在他每個月收入的百分之三十都要付車貸的利息
service v. to do the work that is needed to keep (a machine or vehicle) in good condition  維修
I had my car serviced last week.
我的車上個星期維修過了

premium n. 
An amount to be paid for an insurance policy; A sum added to an ordinary price or charge.

mms://webvod.goodtv.tv/SC/20130308_f28e9.wmv

A Strong Foundation(2)

Ben: So I don't need to do everything myself; I just need to make sure everything gets done?
Bob: Exactly. That could mean hiring employees, but it might also mean getting an accountant to help keep the books. Then again, it could mean finding partner companies to outsource certain tasks to.
Ben: How do I do that?
Bob: I would start by checking out government programs that help small businesses. You should also look at any business incubators in your area.
Ben: What's a business incubator?
Bob: It's a business or non-profit organization that fosters the development of new companies. Generally, a business incubator provides things like consulting, office space, administrative assistance and financing to help new companies until they can operate on their own.
Ben: That sounds fantastic!
Bob: For many companies it is. Be careful though. Some programs charge fees, and incubator firms often seek equity in the companies they help.
Ben: So if I take a firm's help, it will own part of my company?
Bob: That's the idea. It invests in your company in hopes that your success will turn a profit for them as well.
Ben: I guess there is no free lunch.
Bob: Except at my hours. Let's get something to eat.
Ben: That sounds great.

Info Cloud
profit n.利潤
non-profit organization非營利組織
charitable organization慈善團體(機構)
charity n.慈善、慈善行為、佈施
charity begins at home(idiom)指先修身齊家，才能治國平天下。

Grammar Gym
* Ben: If I take a firm's help, it will own part of my company?
   Bob: That's the idea.
* A: So if we follow the plan, we'll first hike up    the mountain and then  eat lunch there.
   Be: Yes, that's the idea.
* A: By participating in the charitable event, sponsors could also get free publicity, right?
   B: That's the idea.

Language Lab
outsource v.委外生產、外包
* The company outsourced their customer service department to a company in India.
這家公司將客服部門外包給一家在印度的公司
* Outsourcing the designs can lower our production cost.
將設計部份外包，可以降低我們的生產成本。
administrative adj.行政的、管理的
administer v.管理、執行
* Frank is not good at administrative jobs.
Frank並不擅長行政事務
* It's not an easy task to administer such a corporation.
要管理一個這樣的公司，並不是一件簡單的任務。
equity n.公平、公正；股票、股份
* When George retired, he sold his equity in the company.
當George退休時，他賣了公司的股票。
* Sam's portfolio includes equities and bonds.
Sam的投資規畫包括股票和債券
free lunch(idiom)白吃的午餐、不須花錢得到的好處。
* There's no such thing as a free lunch in show business.
演藝圈裡沒有所謂的白吃的午餐
* I get to go to Japan for 5 days, but I also have to do a presentation in our branch office.
我可以去日本五天，但是，我必須去我們的分公司做簡報。
* Well, there's no such thing as a free lunch.
天下沒有白吃的午餐