Tuesday, August 13, 2013

[Advanced] Fashion of the Future (2)

With the Nike+ FuelBand, a wristband containing an accelerometer, wearers can set daily activity goals and track calories burned on the band's LED display. Data from the FuelBand —  can be viewed on a mobile device via an iOS app.

But tech companies have goals that stretch beyond fitness.

The tech-fashion hybrid that has gotten the most attention so far is Google Glass, Web-connected eyeglasses that the company has been previewing to big buzz in recent months.

Wearers can record what they're seeing in real life and broadcast it over a Google+ Hangout, perform a quick Google search and send a hands-free voice message with the glasses. They can view data such as directions and weather on a tiny screen connected to the device, and tell the glasses to take a photo.

"It has been transformative for my lifestyle," Google co-founder Sergey Brin said of Project Glass last year. "That's our job at Google X, to push the edges of technology to where the future might be."

The Mountain View, Calif., company has also filed for a laser projection patent, leading to speculation that Glass wearers will be able to project a virtual touchpad onto their limbs and other surfaces.

Google has taken pre-orders for an early pilot version of the eyeglasses called Glass Explorer Edition from developers who paid $1,500. On Wednesday, the company announced that it would hold a contest for early adopters who want to try out a pair; winners will be offered the chance to buy a Glass Explorer.

Apple could be preparing to take on Google in the wearables space. Last year, the company filed a patent for a "peripheral treatment for head-mounted displays." The device — which people speculate could be a helmet, pair of glasses or a visor — immerses the user with two displays and techniques for filling the peripheral vision with the image being shown, according to reports.


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