[Advanced] Fashion of the Future (1)

Wearable technology could be the next big frontier for tech companies
by Andrea Chang / © 2013, Los Angeles Times. Distributed by MCT Information Services.

A wristwatch that reads your text messages out loud, a jacket that heats up when you’re cold, eyeglasses that display directions as you walk down the street. Gimmicks, or fashion of the future?

The world’s largest technology companies and startups alike believe “wearable tech” is the next big frontier, and they have been pouring money and research into developing high-tech clothing and accessories.“It’s a function of time before wearable technology becomes real, and it’s closer than a lot of people think,” said Gene Munster, senior research analyst at Piper Jaffray. “Eventually, wearable technology is probably going to be your most easy access point to your technology.”

Integrating technology
The idea behind “wearables” is to integrate technology into everyday basics, but it’s more than just inserting a gee-whiz factor into your favorite pair of jeans. Bringing tech into the fold, developers say, will create a more seamless experience with technology that involves fewer devices to carry around and less time rummaging through your purse or pocket.But there are numerous challenges to overcome before wearable tech can become mainstream. Developers are working on improving battery life, scaling the technology down and making the products affordable.

Creating coexistence
Companies also need to persuade the public to accept the notion that digital devices and fashion can coexist in one unit by designing wearables that don’t look too techie and figuring out what kinds of functions to embed within the products.

Different markets
For now, wearable tech is taking off in the sports and health markets. Goggles made by Oakley assist snowboarders via a display that integrates GPS capabilities, Bluetooth and sensors that gauge jump analytics such as distance, height and airtime. There’s also smartphone connectivity and the ability to locate and track friends via an app.


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