Chipotle Adventurrito 2013 Answers / Adventurrito Answers / chipotle answer

Final Update - 2013-08-02
Chipotle has released the final answers here:
https://chipotle.promo.eprize.com/20th/expired_answers.html , 
or just scroll down my post to see final updates.

Thank you everyone for participating in discussions or providing corrections. 

It was a lot of fun! : )

Last but not least, "HAPPY 20th CHIPOTLE!"

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Chipotle Adventurrito 2013

Adventurrito Answer 20
The order of everyone's questions and/or answers may be different!
Think carefully, because you only have one chance to submit your answers.

1. E-potle
Giuseppe Arcimboldo, who just made the varsity squad, was riding to the farmers market on his skateboard when he realized that he forgot to put his water bottle in his pepper print tote bag. What would this scenario cost at the Chipotle gear store? (no tax, no shipping, and currently on sale)?

$133.16

My best guess!
Updated, thanks to anonymous and Keith J, though I'm still debating whether Giuseppe would wear a t-shirt promoting himself. In that case, the original answer of $115.56 would be correct. : )

Final Update:
$133.16 was the correct answer, which means the Giuseppe Arcimboldo shirt was included in the calculations.

( 17.60 + 52 + 36 + 14.36 + 13.2 = 133.16 )

http://store.chipotle.com/products/tshirts-chipotle-veg-head-mens-tee $17.60

http://store.chipotle.com/products/hoodies-chipotle-varsity-hoodie $52.00

http://store.chipotle.com/products/element-for-chipotle-skateboard-deck $36.00

http://store.chipotle.com/products/kleen-kanteen-for-chipotle-water-bottle $14.36

http://store.chipotle.com/products/totes-Chipotle-Pepper-Print-Tote-Bag $13.20

2. The Shady Internet Café
You’ve already met Joe, the head of Chipotle Social Media. Well, there’s a whole team of people working with him, responding directly to posts and tweets, blogging, posting, tweeting and so on. Who isn’t on that team?

Bruce

https://twitter.com/ChipotleTweets

Myra, Rusty, Joe, Nicole and Wayne all appear on the Chipotle tweets.

3. Free Range Press

In 2011, Steve Ells, was invited to testify before Congress about what topic?

Chipotle’s rejection of the sub-therapeutic use of antibiotics in animals

http://www.treehugger.com/health/chipotle-testifies-before-congress-to-curb-antibiotic-use-in-livestock.html

4. The Rumor Mill
When Steve Ells founded Chipotle, he was on his own. As the company grew, he was determined not to franchise—which could have raised quick cash. Instead, he opted to seek out private investment. One very large company invested in Chipotle in 1998, allowing the company to grow rapidly without franchising, and then COMPLETELY sold their interest in 2006. What was that company (this should be really easy if you've been paying attention)?

McDonald’s

http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill

"In 1998, McDonald's made an initial minority investment in the company. By 2001, the company had grown to be Chipotle's largest investor. The investment from McDonald's allowed the firm to quickly expand, from 16 restaurants in 1998 to over 500 by 2005. In October 2006, McDonald's fully divested from Chipotle."

5. Pig-spiration Point
Jeremiah Tower gave Steve his start at Stars. Before he left to create Stars, at what legendary Northern California establishment was Tower the chef de cuisine?

Chez Panisse

http://en.wikipedia.org/wiki/Jeremiah_Tower

"Inspired by a berry tart he had eaten at the then-unknown Chez Panisse restaurant in Berkeley, California, he applied for a job there in 1972. Alice Waters and her partners hired him for his skills and his brazen confidence when it came to recreating great French traditional food. Within a year he became equal partners with Waters and the others and was in full charge of the kitchen, the writing of the menus, and the promotion of the restaurant."

6. Open Pasture
Chipotle is the only national restaurant company committed to buying locally on a significant scale. Last year, we purchased over 15 million pounds of local produce such as bell peppers, jalapeños, oregano, red onions, romaine lettuce, cilantro, lemons, avocados, and tomatoes. How many miles from a restaurant does Chipotle define as “local”?

350

http://www.chipotle.com/en-us/menu/ingredients_statement/ingredients_statement.aspx

At Chipotle, we define "local" as any ingredient that comes from a farm located within 350 miles of the restaurant where it is served. In 2012, we bought more than 15 million pounds of local produce, including avocados, onions, peppers, cilantro, lemons, and tomatoes. Items marked with an "L" may contain ingredients purchased locally, depending on location and time of year.

7. CMG-TV
Our animated short, “Back to the Start,” had some real-life inspiration. Sustainable hog farming is real, and a simple search can show you the truth. Who is the farmer that partially inspired this film?

Russ Kremer

https://www.facebook.com/chipotle/posts/163198123842255

Russ Kremer's small pig farm served as the inspiration for a Chipotle ad, which praises his antibiotic-free pork.

8. Ye Olde Map Shoppe
By now, you know that Chipotle started in Colorado. But what states came next? Pick the answer that lists the five states to get a Chipotle after Colorado—in correct chronological order.

Ohio, Minnesota, Kansas, Missouri, Arizona

http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill

In 1999, the first restaurants outside of Colorado opened in Columbus, Ohio, and Minneapolis, Minnesota.

Final Update:
There are 2 answers that are accepted.
This is the real order:
Kansas, Missouri, Minnesota, Ohio, Arizona

However, the Chipotle Story ( http://www.chipotle.com/en-us/chipotle_story/chipotle_story.aspx ) only mentions Ohio and Minnesota, hence my earlier answer was also accepted as well.


9. CHIP Radio Tower
What was the #1 Billboard song the day the first Chipotle opened?

SWV (Sisters With Voices) – “Weak”

https://www.facebook.com/chipotle/info

Chipotle opened first restaurant on July 13, 1993

http://www.billboard.com/charts/1993-07-10/hot-100

"Weak" by SWV, was the number one single the same week Chipotle opened.

10. A Quiet Mountain Town
South Park creators Trey Parker and Matt Stone are two of many pop culture icons that are connected to Chipotle in one way or another. Who on this list isn’t?

Simon Cowell

http://sports.yahoo.com/blogs/mlb-big-league-stew/bryce-harper-joins-chipotle-prestigious-secretive-free-burrito-231034104--mlb.html

Bryce Harper is a memer of the secret free-burrito society.

http://calendar.orlandoweekly.com/Venues/v581/Chipotle

"Chipotle is Ozzy Osbourne's favorite burrito haunt. And now the Denver-based chain (there are more than 300 across the country) of sorta Tex-Mex food has moved into the area, one that already has quite a few competitors. So the Ozzy endorsement sure doesn't hurt."

http://www.huffingtonpost.com/2012/10/02/mitt-romney-chipotle-photo-caption-this_n_1933746.html

Mitt Romney posing with Chipotle employees.

http://www.oprah.com/oprahshow/The-Truth-About-Food-with-Michael-Pollan/8

Steve Ells goes on Oprah.

11. Cow Country
For “Back to the Start,” we got Willie Nelson to cover the Coldplay song “The Scientist,” which turned into a bit of a country hit on iTunes. What artist have both Willie and Coldplay covered?

The Beatles

http://www.coversproject.com/artist/willie%20nelson/

Willie Nelson covered the Beatles' "One After 909", "Something", and "Yesterday".

http://www.coversproject.com/artist/coldplay/

Cold Play covered the Beatles' "Here Comes the Sun".

12. The Live-stock Exchange
What was the closing market price on the day of Chipotle’s initial public offering?

$22.00
My best guess!

http://online.wsj.com/article/SB113829672351557263.html

http://usatoday30.usatoday.com/money/industries/food/2006-01-26-chipotle-ipo_x.htm

Most sites point to an initial offering of $22 and closing at $44 the first day.
I'm not sure why $44 isn't among the choices...

Final Update:
Since this was a trick question, there are no correct answers.  Fortunately, this question doesn't count against your score.  The closing stock price on the day of Chipotle's IPO was $44.

13. Farm and Charm School
So now you know the 13 characteristics of every Chipotle employee. But to prove you are truly fluent in Burrito-ese, can you tell us which of the abbreviations below does not correspond to a job title at Chipotle?

GM2
My best guess!

http://careers.chipotle.com/en-us/careers/path_and_compensation/path_and_compensation.aspx

In the picture, clicking on "RESTAURATEUR (2-4)" will reveal R2, R3, and R4 abbreviations.
R+ is possibly a valid job title.

In the picture, clicking on "HOURLY MANAGER" will reveal Kitchen Manger (KM) and Service Manager (SM).

http://www.stockmarketstudy.org/wordpress/chipotle-mexican-grills-ceo-discusses-q1-2012-results-earnings-call-transcript/

"Currently, we have 30 apprentice team leaders, all of whom worked their way up from hourly positions in our restaurants." So ATL is a valid title.

http://www.youtube.com/watch?v=j28bdq-q9l0

This video gives an overview of Chipotle's management team.

Updated, thanks to Anonymous for the confirmation.

Final Update:
GM2 was the correct answer; however, Chipotle did not provide any explanations or references.

https://twitter.com/ChipotleTweets/status/315664416328794112

Here is a tweet by Joe confirming R+ and ATL. 

14. The Dine-in Hall
Putting clues for Adventurrito in the hand-drawn art of our basket liners was pretty tough to pull off. Which of the following pieces of Chipotle packaging did everyone but professional designers think was misprinted because of the lorem ipsum placeholder text?

Large rope handle bag

http://designenvy.aiga.org/the-chipotle-lorem-ipsum-bag/

One side of the bag is designed with stream-of-consciousness writing on it: “It’s probably too small for your dreams & aspirations…” But wait… The other side is even more inspiring. They actually had the guts to print lorem ipsum on it!

15. Carnitas Call Center
Nowadays you can connect with Chipotle Catering by calling 1-800-CHIPOTLE (yes, the “E” isn’t necessary, but 1-800-CHIPOTL looks silly). Before we set up that number, you had to call the restaurants directly. Imagine it is 20 years ago and you want to call Steve Ells, Chipotle’s founder. What is the sum of the digits of our first restaurant’s phone number?

25

http://www.yelp.com/biz/chipotle-mexican-grill-denver-5

First Chipotle restuarant:
1644 E Evans Ave
Denver, CO 80210
(303) 722-4121

( 3 + 0 + 3 + 7 + 2 + 2 + 4 + 1 + 2 + 1 = 25 )

16. The FWI Freeway
Which one of these classic Chipotle headlines debuted first?

The gourmet restaurant where you eat with your hands
My best guess!

http://www.trademarkia.com/the-gourmet-restaurant-where-you-eat-with-your-hands-78141052.html

First used in 1997, Chipotle filed for trademark in 2002 and was granted in 2003.

Final Update:
"The gourmet restaurant..." was the correct answer; however, Chipotle did not provide any explanations or references.

17. Secret Culinary HQ
Chipotle Chef Nate Appleman is frequently on television, and recently won a big fancy culinary competition. Name the show on which he was the winner:

Chopped All-Stars

http://eater.com/archives/2011/04/04/nate-appleman-wins-chopped-allstars.php

18. Museum of Naturally‑Raised HistorySpeaking of Naturally-Raised History, and dinosaurs for that matter, we're pretty concerned with the colossal amount of fossil fuel energy required to produce meat. So much so, that we're currently working on a four-part miniseries that takes a humorous and outrageously twisted look at that issue, as part of a larger spoof of the unsustainable world of industrial agriculture. (stay tuned). According to Professor David Pimental, what is the ratio of fossil fuel calories needed to produce one calorie of meat?

28 to 1

http://www.worldwatch.org/node/549

It takes, on average, 28 calories of fossil fuel energy to produce 1 calorie of meat protein for human consumption, [whereas] it takes only 3.3 calories of fossil- fuel energy to produce 1 calorie of protein from grain for human consumption. —David Pimentel, Cornell University

19. Adobo Amphitheater
At the Chipotle Cultivate Festivals you can’t buy a burrito, no matter how much you want one. However, you can enjoy some very special menu items developed by our culinary team. Besides burritos, which of the following will you NOT find at this year’s Cultivate?

Fajita Vegetables

http://chipotle.com/cultivate/SanFrancisco.aspx#chipotle-eats

Fajita vegetables does not appear any of the 4 menu item descriptions.

TACOS
Soft corn tortillas with grilled chicken or Sofritas™, fresh tomato salsa, and shredded cheese.

GORDITAS
Grilled flat bread with steak or braised pork, escabeche, sour cream, and queso fresco.

ESQUITES
A salad of charred corn, shredded cabbage, and crispy tortillas, tossed with roasted tomatillos, sour cream, pickled onions, and cotija cheese.

SHOPHOUSE RICE BOWL
Jasmine rice with pork & chicken meatballs or organic tofu, charred green beans, green curry and green papaya slaw.

20. The Final-Final Challenge

So here it is, the deliciously devious dessert to your multiple choice meal. Get pumped. Throughout Adventurrito, you’ve had the chance to get hints each day by texting daily receipt codes to our Adventurrito phone hub. Every letter and number of those 6-digit receipt codes is pictured below. Use each letter or number ONCE to fill in the blanks that make up three complete sentences — we’ve filled in the letters from the first three codes for you to get you started. Good luck, and may the burrito gods be with you.

STEVE ELLS FOUNDED CHIPOTLE IN CO IN 1993. THE FIRST MENU DID NOT HAVE BARBACOA. IN FACT, THERE WERE NO MENU BOARDS AT ALL. HAPPY 20TH, CHIPOTLE.

Adventurrito Answer 19
No

This one is very easy. McDonald's used to be Chipotle's largest investor, but has fully divested since 2006.

Question: Like the most gossiped about couples in Hollywood, McDonald's and Chipotle have often been mentioned in the same sentence with whispers of "are they or aren't they?" Help us settle this once and for all. Does McDonald's own Chipotle?

Adventurrito Answer 18
1 Bestfriends
2 Blitzen Trapper
3 LP
4 Youngblood Hawke

How to find it:
Go to their cultivate website:http://chipotle.com/cultivate/Default.aspx
and match the four pictures to the musicians.
Well, you have to look at it carefully.
There are three different cities: San Francisco, Denver, Chicago
The answers are all musicians.

Adventurrito Answer 17
I81UCN2

How to find it:
Go to their e-store:
http://store.chipotle.com/products/itty-bitty-burrito-t
And, read the "PRODUCT DETAIL"
It says: "the Style Number listed above"
Therefore, the answer is the: Style No: I81UCN2

Adventurrito Answer 16
GREEDY

Adventurrito Answer 15
Acidosis

Question:
Questions? Confusion? Comments? To get in touch with us, just head to Contact Us . We have a team standing by to help you with whatever you may need.

Adventurrito Answer 14
#1 Hello Dolly - Chipotle opens in 1993
#2 Farming Forward - Chipotle serves naturally raised pork in 2001
#3 Tasty Shares - Chipotle goes public in January, 2006
#4 Say no to drugs - No more rBGH in 2007
#5 Green Cuisine -LEED Certified store opens in 2008

Adventurrito Answer 13
40g Cilantro
8g Fish Sauce
36g Shallots
16g Chile Jam
10g ginger

Adventurrito Answer 12
omnivore

Adventurrito Answer 11
36

Adventurrito Answer 10

Guacamole

Adventurrito Answer 9

1993

Adventurrito Answer 8
Wiers Farm

Adventurrito Answer 7
758524899876

Adventurrito Answer 6
Alex, Steve, Monty

Adventurrito Answer 5
Part 1: Usually, when you roll something this good, it’s illegal
Part 2: The happy pill. Now in a 567,000mg dose.
Part 3: Open wide, no wider.
Part 4: The gourmet restaurant where you eat with your hands.
Part 5: They beep when they backup.

Adventurrito Answer 4
supersized pig on steroids

Adventurrito Answer 3
13, 2013, 20, 7305, 3, 2, 411, 140, 2, 20, 10, 20, 50, 2063

Question:
The flavors at Chipotle are decidedly complex and, ultimately, delicious. Imagine if they were expressed as an equation, like the one below. Before your math anxiety kicks in, have a seat with a burrito or some tacos. The missing integers may just come to you.

Adventurrito Answer 2
Lat=48.87201
Long=2.34009

Question:
With over 1,400 restaurants in four countries, you could say we're all over the map. Here's a bird's eye view of a place where we opened a Chipotle last year. Precisely speaking, where in the world is the Chipotle you'd find on this map?

How to find it:
Address is 20 Boulevard Montmartre, 75009 Paris, France

Adventurrito Answer 1
Pork Utopia

Question:
When Steve Ells went on his quest for better tasting pork, he didn’t know where he would end up. Turns out, there's a special place for pigs somewhere in Iowa.What’s the name of this magical place?


http://www.adventurrito.com