Location, Location, Location

Choosing the right location can be the most important decision a business makes

Business is great! Ben and Sandy Johnson's new company is doing well, and they are thinking about moving the business to a new location.

Bob: Hi, Ben. How's Sandy?
Ben: She is great, Uncle Bob.
Bob: And the business?
Ben: It's actually going very well. We've had a surge of new customers, and we're thinking about moving to a new office.
Bob: That's great news. Ben! Where?
Ben: We're looking at a bunch of locations, but we haven't deciding on one yet.
Bob: Choosing a location is the most important decision many business ever make.
Ben: I know the right location can make or break a business, but it can't be that hard to find a good spot.
Bob: There might be a lot more to it than you think.
Ben: What do you mean?
Bob: Well, most businesses choose their locations based on accessibility.
Ben: That makes sense. You need lots of customers for your business to grow.
Bob: That's true, but there's more to it than that.
Ben: Like what?
Bob: You don't just need to relocate to a spot near people. You need to find a place near the right types of people.
Ben: I guess that is true. What's the point of being surrounded by people if they aren't interested in your products?
Bob: Right!

Grammar Gym
a lot more to it: something is not so simple
- There might be a lot more to it than you think.
- Fixing this machine was tricky - there's a lot more to it than I thought.
- Becoming a successful actor is not easy at all - there's a lot more to it than most people think.

Info Cloud
thinking思想/sinking沉到水裡
如果會將thinking說成sinking則要多練習th[θ]的發音。在英文中，要用th發音的字約佔12%，所以要把英文講得標準, 絕不能忽視th的發音。學習者可以在鏡子前練習：只要有th的音, 就將舌頭稍微伸出來，放在上排牙齒的下方，就可以正確的發出thinking, thank you中的th[θ]

Language Lab
surge n. v.激增、急速上升、突飛猛進
/ˈsɚʤ/
n. a sudden, large increase
- As the temperature drops, you can see a new surge in flu cases.
溫度一降低，你可以看見流感的案例快速上升。
v. always followed by an adverb or preposition : to move very quickly and suddenly in a particular direction;
to suddenly increase to an unusually high level
- The company's stock price surged last season because of its sales growth.
這家公司因為業績增漲，股票上一季急升。

make or break ph.造成...的成功或失敗
something that is make-or-break will lead to either success or failure
- Marketing strategies can make or break a product.
行銷策略可以決定一個商品的成敗
- The outcome of a movie can make or break the director.
一部電影的結果可以決定這個導演的成敗

accessibility n. [uncountable]易接近、便利性
accessible adj.易接近的、可得到的
able to be reached or approached
1 a place, building, or object that is accessible is easy to reach or get into
2 easy to obtain or use
3 someone who is accessible is easy to meet and talk to, even if they are very important or powerful
4 a book, poem, painting etc that is accessible is easy to understand and enjoy
- The easy accessibility of this department store contributes to its success.
這家百貨公司的交通便利性，讓它的生意非常成功。

relocate v.重新安置
if a person or business relocates, or if they are relocated, they move to a different place
- Because of the earthquake thousands of people were relocated.
由於地震，上千名民眾被安置到別處。
- Anna left her job because the company relocated.
因為公司搬遷，Anna就離職了。


mms://webvod.goodtv.tv/SC/20130429_5d569.wmv