Location, Location, Location (2)

Ben: What else should I be thinking about?
Bob: You also need to think about your brand image.
Ben: You mean I should think about what the office says about my company?
Bob: Right. You need to pick a location that is consistent with the image you want to have.
Ben: OK. That makes sense.
Bob: You can't just think about your customers though. You also need to consider your supply chain.
Ben: But our company doesn't really have a supply chain. We just build apps for our customers.
Bob: That doesn't mean you aren't reliant on other companies, though. A good location can make face-to-face meetings convenient and help avoid misunderstandings.

Ben: I guess I should also think about competition.
Bob: Good idea. You may be able to pick a location that is near complementary companies rather than those that will compete with you directly.
Ben: Anything else?
Bob: Yes. Happy employees.
Ben: What?
Bob: You should choose a place that gives you access to talented employees and doesn't require them to make long commutes.
Ben: That's good advice, Uncle Bob. Thanks. I'll have to think about those things.
Bob: I'm happy to help, Ben.


Info Cloud
location
本文說到做生意需要好的地點,
而買房子也要選好的地點,
有小孩的話需要好的學區: school district
有些人再意的是生活機能或交通便利

Language Lab
supply chain n.產品的供應鍊 [supply供應/chain鍊子]
- The food company is very strict about its quality control for its supply chain.
這家食品公司對於供應鍊的品質控管是非常嚴格的

reliant adj.依賴的, 依靠的 [reliance n. 依賴]
/rɪˈlajənt/
needing someone or something for help, support, etc. : dependent — usually + on or upon
- Jennifer became more and more reliant on her husband after she got ill.
Jennifer 生病之後就越來越依靠她的先生了
- Many people are reliant on their smartphones to store information.
許多人都很依賴智慧型手機來儲存資訊

face-to-face [only before noun]
in person; a face-to-face meeting, conversation etc is one where you are with another person and talking to them
- a face-to-face interview

complementary adj. 互補的 [complement v.補充, 補足]
/ˌkɑ:mpləˈmɛntəri/
complementary things go well together, although they are usually different
- The research of these professors is actually complementary.
這些教授的研究是互相相輔相成的

commute v. 通勤
to regularly travel a long distance to get to work
- Laura commutes to Washington, D.C. every day.
Laura每天都通勤到 Washington, D.C.commuter 通勤者
- The MRT is packed with commuters during the rush hours.
捷運的尖峰時刻擠滿了通勤的人

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