Tuesday, March 1, 2016

World Design Capital 2016 – Taipei (1)


  • International Council of Societies of Industrial Design
  • Why Taipei?
Unique design elements can be discovered around the city
More than 50 percent of the world's people now live in urban areas.

For most, a move to the city usually means better jobs and greater opportunities. Yet for city leaders, population growth creates new challenges. 

Introducing Icsid - an agency with a plan
The International Council of Societies of Industrial Design (Icsid) promotes industrial design as the answer to many urban problems.

Icsid began the World Design Capital (WDC) program in 2008. The project honors metropolitan areas that have used design effectively to improve the social, cultural and economic life of their residents.

A new world design city is selected to host the event every two years. In 2013 Taipei was chosen to be WDC's host city for 2016. 

Former Icsid President Soon-in Lee explained why the city was chosen. "Taipei is a city driven by design. ... We learned of Tapiei's plan to focus... on ... sustainability and the responsibility of preserving the environment for future generations. The balance between innovation and a respect for nature is what will allow Taipei to be recognized as a true design leader."

Info Cloud
Teaching Topic: Acronym vs. Initialism

Any shorten form of a word or phrase is an abbreviation, however we need to be aware that there’re two different types of abbreviations, acronyms and initialisms.

An initialism as the name suggests is a group of initial letters used as an abbreviation for a name or expression. For example, USA is an initialism of the United States of America. BBC is an initialism of the British Broadcasting Corporation.

An acronym is also made from the first letter or letters of a string of words, but the difference is that an acronym is pronounced like a word. For example, the abbreviation for the National Aeronautics and Space Administration, N, A,S, A should be pronounced NASA, not N, A, S, A.

So it’s one or the other, nobody pronounces USA [usa],because it’s an initialism.

And we should not pronounce the acronym, aids, a, i, d, s, it should be [eiz]

That’s right. It should be pronounced like a word, because it’s an acronym. Aids by the way stands for acquired immune deficiency syndrome for pretty big words, good thing, we have acronyms.

我們今天來討論abbreviation縮寫,
英文的縮寫大致上可以分為二種, 
一個是 initialism 一個是 acronym
initialism 是首字母縮寫, 
也就是由一個名稱的第一個字母所組成的縮寫, 
像 United States of America的縮寫是 (U.S.A.)
而 acronym是頭字語, 
頭字語也是由幾個字的第一字母組成, 
但 acronym 跟 initialism 最大的差別是acronym 是要當做一個英文單字讀出來, 
而不是每個字母分開來唸,
像美國的太空總署叫做 NASA/ˈnæsə/ 而不是 N-A-S-A,
同樣的 AIDS 是讀做 "eydz" 而不A-I-D-S
因為AIDS是頭字語



Language Lab
council n.
/ˈkaʊnsəl/
a group of people who provide advice or guidance on something 委員會
- The exhibition was sponsored by a local arts council.
- The program was developed by the National Safety Council.
a group of people that are chosen to make rules, laws, or decisions, or to give advice: 議會
- The city council has decided to implement this new law next year.

metropolitan adj.
/ˌmɛtrəˈpɑːlətən/
of or relating to a large city and the surrounding cities and towns
- The entire Chicago metropolitan area was affected by the blackout.
- The movie demonstrated the metropolitan glamour of New York City. 這部電影展現出紐約大都會的魅力
metro n.
an underground railway system in some cities
- Irene took the metro to the museum. Irene 搭地鐵到博物館

sustainability n. [sustain v. /səˈsteɪn/]
/səˌsteɪnəˈbɪləti/
持續性的
- A good CEO should always have a sustainability mindset. 一個好的執行長應該要有好的永續性發展的思考模式
sustainable adj.
able to last or continue for a long time 可持續的
- The sustainable development of the company is our ultimate goal. 公司的永續經營是我們的終極目標

preserve v. [pre字首-提早; serve-保留]
/prɪˈzɚv/
to keep (something) in its original state or in good condition; to keep (something) safe from harm or loss : protect
- The effort to preserve the culture of the natives proved to be worthwhile. 保存原住民文化的努力證明是值得的
- Children are taught in school about how to preserve natural resources. 孩子們在學校被教導如何保護天然資源





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