Getting Started(1)

Things to think about before starting your own business
Ben and Sandy Johnson have been talking about starting a business. But before they take the plunge, Ben decides to talk to his mentor, Uncle Bob.
Bob: Hey, Ben, how are things going?
Ben: Pretty well, Uncle Bob. Sandy and I are talking about starting a business. What do you think?
Bob: I think it's great! Starting a business is one of the most challenging and worthwhile things I've ever done. What kind of business are you interested in starting?
Ben: Well, I've been thinking about setting up a little company that makes smartphone apps. But we're not sure. I really don't know anything about starting a business.
Bob: It sounds like a business plan would be very advantageous for you. Ben: But I have a business plan. I just told you - I'm going to make apps! Bob: No, no.
Ben. That's a business idea. A business plan is very different. Ben: How is a business plan different from a business idea?
Bob: Well, a business plan is a written document that lays out a lot of specific information about your business.
Ben: You mean like a description of one's products?
Bob: It includes that, but there's more to it. A business plan should be a strategic outline of what you are going to do, why and how you are going to do it.  

Info Cloud
take the plunge
=> to do something important or difficult that you have been thinking about doing for a long time
指下定決心、大膽的去嘗試一件事，如結婚、事業投資、參加競選等。
* I've decided to take the plunge and start up my own business.
look before you leap prov.
=>Think carefully about what you are about to do before you do it.
* I'm not saying you shouldn't sign the lease for that apartment. I'm just saying you should look before you leap.  

Language Lab
worthwhile adj. 值得做的、值得花費時間(金錢)的
* All the hard work proved worthwhile when we won the case.
當我們贏得這個案子時，一切辛勞證明是值得的。
worth n.值(多少)價值
* The watch is worth 2,000 dollars.  
這支手錶價值兩千美元
advantageous adj.有利的、有益的、有幫助的
* It is advantageous to do market research before developing a new product.
在發展一個新的產品前，先作市場調查是有幫助的。
document n.文件、公文
* Tina sorted all her documents in alphabetical order.
Tina按照字母順序歸檔所有的文件
* The documents related to this case were categorized as "Classified". 跟這個案件相關的文件被歸類為機密文件 
strategic adj. 策略性的、策略的；戰略上的
* The strategic market planning proved to be very efficient.
這個策略性行銷計畫證明非常有效率
* This island's strategic position made it well known around the world.
這個島嶼戰略性的位置使它聞名全球